Hi-
I'm Neil, facilitator of WIND Seacoast. You haven't heard much from me on this list either, other than in announcing my meetings. So I liked this question a lot and thought I'd add my perspective to the discussion.
I think this is the perfect question for the final exam of a marketing class, and for this list. I'm pleased to see that they have chosen a question that requires both personal insight and marketing expertise. Time spent preparing to answer this question is also ideal for all of us in interview (job or informational/networking) practice or preparing for a performance review at work.
That said, I also understand the intent of the response below about academic honesty. I will answer your question here in a way that I would answer this question if you as a client asked it or if you asked it at a WIND meeting or on this list. I will answer in the way that I would answer if you hadn't said it was for an exam. It is not my intent for you to use my words or suggestions to somehow cheat and use it to answer an exam question for you. I see my answer as part of your research. In the end, you need to answer the question for yourself.
If you can't market yourself successfully, and show that you can to others, no one will hire you to market anything (or even work) for them. So preparing your response to this question is a great exercise for anyone who is in job search transition.
You can look at this as an ideal opportunity to demonstrate a few key points and then tell an appropriate accomplishment story for each. You asked for five points, so I'll do my best to stick to that number in my answer. This will help to frame the answer in the way that you would if asked this exact question in a real interview.
You can think of five areas to explore (and you may think of others, of course) in your answer. 1. Start with something that shows personal and career self knowledge, such as how you picked your current or planned field of work, why you're good at it, where you see it going in the future and/or what you like most about it. 2. Continue with something that shows you've done your job/career homework through networking and research, such as current business, financial and technical insights and knowledge and trend watching about a specific company or field. 3. Then consider something that shows how you deal with and work with others, especially as it relates to the specific knowledge and skills that would be needed in a specific job or field. 4. Then pick something that shows how you deal with frustrations and challenges, especially serious set backs and perhaps failures. 5. Finally, show something that shows how you keep learning and growing and setting goals throughout your life, such as why you are taking this course and what you expect to gain from it.
These are just some of my thoughts and I'm sure I'll have more. Hope this helps.
Sincerely,
Neil
Neil Wilson Career Counseling and Coaching Services: For when it’s time to plan for the career of a lifetime. Plus sponsorship of the MA/ME/NH Seacoast area’s best networking group for people in career transition, WIND Seacoast. We meet on some Monday mornings from nine to noon at Franklin Pierce College, 73 Corporate Drive, Pease International Tradeport, Portsmouth, NH. All are welcome. For more information and schedule, see www.windnetworking.net.
Mail: PO Box 793, Newburyport, MA 01950
Office: Forrester Professional Building,
37 1/2 Forrester Street
(by appointment ONLY)
978-465-1468 (phone)
978-764-6996 (mobile)
978-477-0072 (fax)
neil@neilwilson.com or www.neilwilson.com
-----Original Message-----
From: wind-bounces@blu.org [mailto:wind-bounces@blu.org] On Behalf Of Mary Kay Lofurno
Sent: Monday, December 03, 2007 8:12 AM
To: 'Greg Russo'; 'WIND Mailing List'
Subject: RE: [Wind] Why should I hire you?
Hi, does your instructor know that you are doing this? i.e. posting this question on a list that works with these types of issues, especially when it's a question on your final exam?
Notwithstanding, I know this is a good question for the list and is ultimately the focus of this list, but as a long time member of WIND, been unemployed, employed, a hiring manager--and a Marketing professor at a major university in the area, I would have wanted my student to come to me to talk to me about this and not just do it before they have talked to me--I am not saying I know the answer here, but it seems a grey area where you may be pushing the line in terms of academic integrity. The answer would depend upon the context the assignment, what the professor is requiring, and the schools academic policy.
I have no problem helping people and certainly the topic is germane to the list and its purpose. I am tempted to feel it's just as if you were putting up a vocabulary question on Yahoo answers and then using the responses to craft your homework.
Finally, would someone weigh in here [Matt, or Fred]--Again, while it's a subject germane to the list--this person is taking classes here--and maybe there should be some discussion about this--so, I am sure you all think I am probably carrying this to an extreme and old fashion, but I felt compelled to post this.
Best Regards,
Mary Kay Lofurno
-----Original Message-----
From: wind-bounces@blu.org [mailto:wind-bounces@blu.org] On Behalf Of Greg Russo
Sent: Sunday, December 02, 2007 9:43 PM
To: WIND Mailing List
Subject: [Wind] Why should I hire you?
Dear Wind members,
I have not posted any messages for a while. I am taking a couple of courses this semester, one of which is Introduction to Marketing.
One of the questions for the final is this. Based on what I think "Why would someone want to hire you?"
I need to give five reasons and explain each of them. Basicly it is marketing yourself. Although I have my own ideas and notes from past Wind meetings etc.I wanted to get more information, especially any intriguing answers andor explanations, so I can really give a excellent response.
Greg
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